Our WHY?

This is not a conventional business. We are punk rock.  However, we are not the proverbial rebel without a cause.  Indeed, we have a dream.  Our dream is to realise a cause, a higher purpose. 

Every organisation operates on three levels; 1) what we do; 2) how we do it and; 3) why we do it. All organisations know what they do - the products they sell, the services they offer.  Some organisations are clear on how they do it (i.e. how they stand out from the competition or what makes them different).  Very few organisations know or can articulate their why, their purpose (i.e. why does the organisation exist, and why should anyone care?).   The first rule of Yellow Sub is everything starts with WHY.

Why?  What is our cause, our purpose?

“You're not your job. You're not how much money you have in the bank. You're not the car you drive. You're not the contents of your wallet. You're not your f***ing khakis” - Chuck Palahniuk – Fight Club 1996.

Why does Yellow Sub exist?  To reference some other pop culture: “what gets you out of that twin bed in the morning?”  As a business, an organisation and as individuals, we all need a WHY.  The tricky bit is that WHY is an emotive thing and as such is difficult to articulate.  Nonetheless a clear understanding and eloquent statement of purpose is essential.  It is our rally point, and our shared passion.  

Yellow Sub’s WHY is to create a sustainable planet.  The HOW is through focusing our business, and every decision within it, to the promotion and achievement of the United Nations Sustainable Development Goals.

Our Mission


Along the way, we have set out to:

•Create an all-terrain consultancy vehicle designed to deliver the right technical and commercial advice to discerning clients around the world

•Align our work and our advice to the UN's Sustainable Development Goals

•To redefine our customers' experience of engaging consultants and expand the scope of expectation in the industry.

• To create a unique working environment for our most valued resource – our team. We have built Yellow Sub both as a serious commercial vehicle and as an industry-leading work place.  For us, the journey is as important as the destination.

The inception of our business is deeply rooted in a desire to make a positive difference at every opportunity.  This relates both to the products and services we offer, and to the people we surround ourselves with.

We make no apology for focusing on our people. The simple philosophy here is that if we look after our team, they will look after you. The same applies to our planet! Simple yet effective.

What Guides and Steers us

The Yellow Sub is founded upon principles of:

  • Flexibility
  • Collaboration
  • Equality
  • Integrity

These words are deliberately simple and yet convey real intent.

What Unites and Drives Us

  • A commitment to regenerating used and abused spaces
  • A passion for technical challenges
  • A vision of a more equitable model for business
  • A desire to make a difference
  • A love of wild and beautiful places

Why a Yellow Sub?

  • We want you to notice us, and it seems to be working!
  • The industry is already awash with TLA’s (Three Letter Acronyms)
  • Who wants to embark on any journey in a boring vehicle?

All Aboard!

Thinking about a career aboard the Yellow Sub?

If people love what they do, in our experience they tend to be good at it.  We are always on the lookout for people who are passionate and discerning about how they choose to spend their time at work.

We have created the Yellow Sub because we love what we do.  We also want to make a difference.

Most importantly, we aim to enjoy the journey.

If you think you can help make the Yellow Sub better as part of our crew, we would be very pleased to hear from you.

Vacancies will be advertised here on our website and via social media channels.  If there are no specific vacancies advertised, but you are keen to explore an idea or an opportunity with us, please do email a CV and/ or give us a call to discuss.

Live Life Yellow!


Let's connect

We're always keen to help

drop us a line and we'll be in touch soon.

UK: (+44) 07595 843265