“The reasonable [woman or] man adapts [her or] himself to the world around him; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

George Bernard Shaw

We are in a state of Climate Emergency. The scale of challenge we collectively face is nothing short of unprecedented in human history.  We are experiencing a new 'normal' in weather patterns accoss the globe and none of us are unaffected.

The solution will require us to innovate and collaborate to deliver global action on a scale hitherto unseen.  To meet this challenge we need to become collectively more unreasonable and reject many of life's perceived defaults.


Collaboration must be part of the solution to the challenge of our times.  The resources of any one person or organisation are finite, in the face of a seemingly gargantuan set of challenges.  Collaboration is at the core of everything we do.  

Internally, we are striving to create a culture where people feel empowered to innovate, and to pick up and drive forward the ideas of others.

Externally, we are seeking to export our culture and form collaborative partnerships with a host of movers and shakers. This includes a deliberately broad range of disciplines from a wide range of organisations, including universities, Governments and Local Authorities, developers, contractors, planners, architects, funders, insurers and also philosophically aligned individuals. 


Its time to get creative.  As we see it, creativity and innovation are essential ingredients for our survivial as a business and they are also hugely enjoyable aspects of the journey. 

At any given time we will have a number of ideas and innovation projects in various phases of gestation.  All of these initatives are aligned with our ethos and we very deliberately involve everyone linked with our business in the creative process.  

Here is a little philosophy close to our hearts to get you fired up:


With commercial self-interest being the traditional modus operandi for most business activities, curating the delicate environment necessary for collaboration and innovation can be a little tricky. 

Sometimes good things can arise when stimulated by simple financial gain. Sometimes the situation requires a different and more altruistic approach to get the right blend of stakeholders into the mix.

We have taken the step of setting up a not-for-profit Community Interest Company to sit alongside our Consultancy business. Whilst both are philosophically aligned in terms of purpose, the CIC is intended to help us form strategic partnerships and create things which make an impact rather than necessarily a profit.  With no shareholders to feed, the beauty of a CIC is that any profits made are kept within the organisaiton to further sustain its ethos and goals.


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We're always keen to help

drop us a line and we'll be in touch soon.

UK: (+44) 02920 099 310