Everything starts with WHY

Our WHY - the reason we exist - is to help create a sustainable planet.

We aim to achieve this is through focusing our business, and every decision within it, on a triple-bottom line philosophy, weighing equitably the needs of People, Planet and Profit.  Afterall, profit at the expense of people and planet is clearly unsustainable. There is no Planet B.

The United Nations established 17 Global Sustainable Development Goals for 2030.  Supporting the achievement of these provides us with our direction of travel to 2030 and beyond.


People. Planet. Profit (A Triple Bottom-line)

A ‘Triple Bottom Line’ means that a business’s success should be assessed not only in terms of its financial profitability but also its impact on society and the environment (people, planet, profit).

There are a number of platforms which broadly support the ethos of triple bottom line business. We have aligned our business with B Corporation which operates globally.   We are currently working towards B Corp Certification and encourage all other businesses to follow our lead.

For more information on the growing B Corp community click here: https://bcorporation.uk/


“You're not your job. You're not how much money you have in the bank. You're not the car you drive. You're not the contents of your wallet. You're not your f***ing khakis” - Chuck Palahniuk – Fight Club 1996.

We make no apology for focusing on our people. The simple philosophy here is that if we look after our team, they will look after you. The same applies to our planet!

Simple yet effective.


"The truth is, the natural world is changing. And we are totally dependent on that world. It provides our food, water and air. It is the most precious thing we have and we need to defend it"

Sir David Attenborough


Like all businesses we need to make money to survive.  But that is not the full story - it's not even the half of it. The UN's Sustainable Development Goal #8 is about far more than just profit.

We are investing a substantial proportion of our profits and as much of our time and energy as we can afford into a growing number of innovation projects across the globe - all orientated towards a more sustainable future.

 To this end we have set up a not-for-profit Community Interest Company (Yellow Sub Multiverse CIC) to sit alongside our triple bottom-line all-terrain consultancy vehicle. 

Why a Yellow Sub?

We want you to notice us, and it seems to be working!

  • The industry is already awash with TLA’s (Three Letter Acronyms) and businesses named after the owners
  • Who wants to embark on any journey in a boring vehicle?
  • We love the visual metaphor of this shot - our quirky little Sub moored up with the Super-Yachts in Cannes Harbour without a permit


Let's connect

We're always keen to help

drop us a line and we'll be in touch soon.

UK: (+44) 02920 099 310